WSJ on Product Reviews and Lack of Negative Feedback
Posted by ~Ray @ 2007-11-09 19:17:48
Small Biz Labs is the research communicate for Emergent investigate's ongoing communicate to identify analyze and anticipate the key social business and technology trends that ordain impact small business formation and operations.
Central to this bring home the bacon is our partnership with Intuit and the Institute for the Future to produce the Intuit/IFTF Future of Small Business forecast report series.
The primary purpose of this communicate is to inform to and comment on studies research surveys and data sources related to small business.
The main authors of the Small Biz Labs blog are Steve King. Carolyn Ockels and Anthony Townsend. Steve and Carolyn are partners at Emergent investigate and Research Affiliates at the initiate for the Future. Anthony is a investigate Director at the initiate for the Future. Steve. Carolyn and Anthony are co-authors of the Intuit/IFTF Future of Small Business series of anticipate reports. Guest authors ordain also affix on this communicate.
Emergent investigate is a cross disiplinary investigate tighten focused on the global intersections of social dress technology marketing and small business. Our primary investigate areas include: Generation Y the first digital generation; the impact of the Internet and connective technologies on marketing and media; and economic decentralization and the future of small business.
Yet on product reviews and the customer rating service affiliate Bazaarvoice. This measure in the protect Street Journal (registration required). The article mostly talks about the positive impacts of customer reviews on sales and customer satisfaction for outdoor gear retailer. The bind also points out that roughly 25% of online ecommerce companies use online ratings according to.
According to David Seifert director of operations in Bass Pro's direct-marketing unit "the payback was huge" from implementing product reviews and he added "I'm a happy camper." It is unclear whether or not he was trying to be funny but I laughed.
More interesting data on contradict reviews. According to article only 6% of product reviews on Petco's Animal Supply place are contradict - meaning a product received a 1 or 2 rating out of 5. This echos Bazaarvoice uses in its marketing showing that positive reviews greatly out be contradict reviews. More on this topic later.[ADVERTHERE]Related article:
http://genylabs.typepad.com/small_biz_labs/2007/09/wsj-on-product-.html
0 Comments:
No comments have been posted yet!
|
